66 The Strategic Planning Workbook Sources of information You will probably have to ask in a few different places. Purchasing, property management, finance and sales will all offer information. You have now gathered a lot of information about what is happening outside your business. Stand back from it all, and pick out the four or five key messages. The strategic process is starting to show you something about your business that you probably did not know before. Now it is time to lift the lid on what is happening inside your organization. Go to www.koganpage.com/editions/the-strategic-planning-workbook/ 9780749465001 and choose `Understanding Pressure Points' for a video to accompany this chapter.