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Key takeaway messages from Chapter 10 > Key takeaway messages from Chapter 10 - Pg. 196

196 Precision Marketing 3 Spencer Stuart, CMO Tenure: Slowing down the revolving door, 2010 [Online] http://www.the-cma.org/?WCE=C=47|K=229856. 4 Spencer Stuart, CMO Tenure: Slowing down the revolving door, 2004 [Online] http://content.spencerstuart.com/sswebsite/pdf/lib/CMO_brochureU1.pdf. 5 Ibid. 6 Scott M. Davis, The Shift: The transformation of today's marketers into tomorrow's growth leaders, John Wiley, New York, 2009, p 41. 7 John Cummings, CFO, meet your CMO (you'll be glad you did), Business Finance, 22 February 2008. 8 CMO Council, The CMO­CIO Alignment Imperative: Driving revenue through customer relevance, 2010. 9 Ibid. 10 Ibid. 11 Ibid. 12 Cecile Rohwedder, Stores of knowledge: No. 1 retailer in Britain uses `Clubcard' to thwart Wal-Mart, Wall Street Journal, 6 June 2006.