The Precision Marketer's Moment 191 It is the role of the Precision Marketer to bring the `voice of the customer' into the enterprise and to help make the customer the centre of the busi- ness across all functions. By actively collaborating with all the groups that directly touch the customer, marketing can both take the steps to ensure that it is hearing that voice and then act to ensure that the customer's experi- ence is expertly managed. Collaborating to enhance the customer experience Of course, there are many executives and groups that top marketers must engage with to establish credibility and deliver strong results. The array of relationships that are most critical and deserve the most attention will depend on the nature of the enterprise. But the set of relationships that CMOs engaged in Precision Marketing approaches certainly must cultivate are those that are most directly and intimately related to the customer's experience.