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Index - Pg. 203

203 inDex NB: page numbers in italic indicate figures or tables 1-800-Flowers 10, 36­38 customer retention rate 37 customer segmentation 37 datasets 36 41 st Parameter 79 451 Group, The 83 7-Eleven 147­49, 150­51 Adams, Patrick 134 Adobe 6 agencies, working with 125­26 Amazon 9, 10, 16, 17, 194, 201 associative software, use of 98, 131 company expansion 187 Wish List 16 American Express 72 Analytics at Work 36 Apple 125, 136 Ardito, Ben 68 Asda 186 Association of National Advertisers 156 Avis 10 Babcock & Jenkins 135­36 Baines, Simon 162 Bargerhuff, Rita 148 Barratt, Andrew 103 Baseball Abstract 65 Beane, Billy see Oakland Athletics Befumo, Rob 101 Bernbach, Bill 9­10 Bertelsmann 134