Delivering HRM 69 are important but can be overemphasized compared with other non-finan- cial elements. The latter may be crucial in obtaining and retaining people and include the attractiveness of the organization, its reputation as a good employer, and the degree to which it acts responsibly, treats people with con- sideration and respect and provides for diversity and inclusion, work­life balance and personal and professional growth. The employee value propo- sition can be expressed as an employer brand ­ an image for prospective employees of the organization as a good employer. Recruitment and selection Recruitment is the process of finding and engaging the people the organiza- tion needs. Selection is an aspect of recruitment concerned with deciding which applicants or candidates should be appointed to jobs. The four stages of recruitment and selection are: 1 Defining requirements ­ preparing role profiles and person specifications; deciding terms and conditions of employment. 2 Planning recruitment campaigns. 3 Attracting candidates ­ reviewing and evaluating alternative sources of applicants, inside and outside the company: advertising,