38 Paid, Owned, Earned called Chatter Count that now takes into account all mentions on wall posts, status updates and searches (though this is currently an internal Facebook tool, rather than something that is available for public use). There are other ways to listen to the actions of the users of Facebook, though, and sat nav manufacturer TomTom found an opportunity after uncovering a Facebook group called `Campaign to get Brian Blessed to do a voiceover for my sat nav'. 9 The group creators wanted to have the booming voice of the legendary British actor and leader of the Hawkmen in Flash Gordon giving directions to them, with Blessed himself even embracing the idea and helping to make a (low-budget) mock-up film in May 2010 to show what a good idea a Brian Blessed sat nav would be! 10 TomTom were listening, and they told the group's founders that if they hit 25,000 members 11 then the Brian Blessed sat nav would become a reality 12 ­ and when the group reached the 25,000-member target TomTom made it happen. 13 Listening and then embracing the