4 Paid, Owned, Earned as saying `Karen's story shows that Denmark is a broad-minded country where you can do what you want. The film is a good example of independent, dignified, Danish women who dare to make their own choices.' 4 This just stoked the fires more. As Twitter users discussed and linked to the film, `#Karen26' became one of the most used phrases on Twitter ­ it became a so-called `trending topic'. Now other trending phrases like `#unKaren' were seen, and in Denmark especially the general reaction was extremely negative, but this only served to drive more views of the Karen video. Politiken reported that across a single weekend the Karen26 film had been viewed in 153 different countries, 5 and in submitting Karen26 to the Cannes Lions awards in the `Best Use of Social Media' category Grey revealed that in the five days that it was officially live Karen26 attracted 2,578,961 views across 466 websites in 216 countries, 6 was Googled 83,000 times and made YouTube's top 10 most viewed list. 7