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01 The power of the modern consumer > 01 The power of the modern consumer - Pg. 29

The Power of the Modern Consumer 29 SOCIAL WEB LINKS PEOPLE TO EACH OTHER AND TO BRANDS WOM REACHES LIGHT SPEED EMOTIONS AND SELF-EXPRESSION TYPIFY CONSUMERS CONSUMERS MAKE AND BREAK CONSUMERS ARE THE SAME PERSON ONLINE AND OFFLINE EVERY PERSON IS A MEDIUM CONSUMERS ARE PART-TIME MARKETEERS THE POINT OF SALE IS KING, THE INTERNET IS QUEEN