Index challenging goals, 197­198 Chanel, Gabrielle Bonheur "Coco," 127­129 channeling, 12­17 character, language of, 168 charities, percentage of affluent contributing to, 98 Chicken Soup for the Soul (Hansen and Canfield), 68 children's work ethic, 159 chimpanzees, 7­8 class divide, between customer and salesperson, 143 closing the sale celebration of, 172­173 timing of, 13­14 clothing, English laws on Confucius, 141 conscientiousness, 51­52 subdimensions, 54­55 conspicuous consumption, 79 consumer spending, 220­221 cutbacks, 88 consumption, channeling, and market share, 16 correlation in research findings, 48 Costco, 164 costs of hiring, 39 coupons, 163 craftsmanship, 3, 22 credibility, 171 Cribs, 94 curiosity, 194­195 customers