218 / INDEX Burger King, 5 business centers, 160­161 business coaches, 132­133 business goals, reaching your, 197 business hours, 90­91 business location, 156­164 alternatives to commercial office space as, 160­161 commercial office space as, 162­163 and employee/independent contract distinction, 120 home as, 157­160 for retail businesses, 163­164 business name, 81­84, 136­137, 146 business plan(s), 53­67 and creating sustainability, 55­58 focusing on substance of, 60­62 key elements of, 62­64 as process, 58­60 tips for writing a, 64­66 value of having a, 53­55 and viability of the business, 67 and your elevator pitch, 66­67 business processes, 190­191 collateral, 176 commercial loans, 174­176 commercial office space alternatives to, 160­161 selecting, 162­163 commitment, 13­14, 38 CompanyCorporation.com, 140 company description (business plan), 63 company name, see business name competitive intelligence, 104 competitors (competition) and business location, 164 employees as, 116­118 getting information on your, 104­106 and pricing, 188 understanding your, 65­66 consistency (in your marketing message), 8 Constant Contact, 101­102 contact lists, 202 controlled growth, 199 Cooke, Carolyn, 148 copyrights, 149­150 corporate employees, 5­6