introduction writing this book? Because you need it. That may sound arrogant, but it's true. I've spent decades learning--some- times the hard way--what really makes small businesses work. I started my first business when I was 15 years old, and I have always been intrigued by the myriad opportunities there are to use your own resources to make money. I've been a serial entrepreneur. Not that everything I've done has been a success, but fortunately I've had more successes than failures. WHY AM I American Management Association / www.amanet.org