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Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
By: Laurence Vincent
Publisher: AMACOM
Pub. Date: February 15, 2012
Print ISBN-13: 978-0-814-41676-1
E-Book ISBN-13: 978-0-814-41677-8
Pages in Print Edition: 272
Subscriber Rating:
[1 Rating] Subscriber Reviews
Overview
Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy.
Subscriber Reviews
Average Rating: 
Based on 1 Rating
"Excellent Book - you really need a copy!" - by mmdeveloper on 13-FEB-2012
Reviewer Rating:
This book is an excellent Human look into what really makes or breaks a brand. With so much misconception of what a brand is in this world I would highly encourage anyone looking to "come up with a brand" to read this book before you attempt it. If you are in marketing, as I am, it will open your eyes (even if it is just a little bit) yo might be surprised at what you are doing to market your product and what topics you are trying to "steer around" by creating a new brand.
I have not finished the book as of yet, but coming from someone who never actually "reads- through" anything and uses books as a reference mostly; for me to tell you this book will make you want to read every page is a HUGE endorsement.
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