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Copyright - Pg. iv

Bulk discounts available. For details visit: www.amacombooks.org/go/specialsales Or contact special sales: Phone: 800-250-5308 E-mail: specialsls@amanet.org View all the AMACOM titles at: www.amacombooks.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Vincent, Laurence. Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent. p. cm. Includes bibliographical references and index. ISBN 978-0-8144-1676-1 (hardcover)--ISBN 0-8144-1676-4 (hardcover) 1. Branding (Marketing) 2. Customer loyalty. I. Title. HF5415.1255.V55 2012 658.8'27--dc23 2011049757 © 2012 Laurence Vincent