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Index > Z - Pg. 257

INDEX 257 target audience. See also consumers brand architecture and, 79­80, 92 brand experience and, 189, 197 brand personality and, 164 brand voice and, 160 messaging strategy for, 152, 156­157, 158 profiling for brand message, 166 Taylor, William, 60 Technicolor, 42 television commercials on, 149, 204 destination programming on, 38 impact of, 123 3M, 36 Toyoda, Akio, 212 Toyota, 78, 211­212, 214 Trader Joe's, 36, 150 transformation leadership, 225 Tumblr, 141 Twilight franchise, 145, 150 Twitter, 141, 165, 172, 179, 231 Unilever, 64 vichyssoise brands, 175 Viking ranges, 131, 132 Vincent, Jordan, 195 Vincent, Lucas, 6­7, 12, 13 Vincent Cyclery example, 75­76, 82 Virgin Active, 153 Virgin airlines, 103, 196­197 Virgin master brand, 83­85, 88, 95, 141, 230 Virgin Mobile, 34 Visa, 52, 115­116 vitaminwater, 91, 113 Walmart, 53, 158 Walther PPK handgun, 134 Washington Federal, 23­27, 215 Washington Mutual, 24 waterfall design, for brand alignment, 216 Whitehead, Roy, 23, 24, 27, 215 W Hotels, 195, 207 Williams-Sonoma, 189 Windows (Microsoft), 93, 110, 153­155 Winfrey, Oprah, 62