184 THE IMPACT OF CONVERGENCE South Park is written and produced in one week. More amazing, Parker and Stone--who remain the creative geniuses behind the show--often don't start conceptualizing the content for the next show until after the last installment airs. That kind of a schedule for a labor-intensive product such as ani- mation can be stressful, but it matches their business model: make the product as fresh and relevant as possible. Authenticity trumps all else in this model. And it works. South Park is not only a huge moneymaker, but also a critically acclaimed production. Just as the underpants gnomes revel in their vacant business model, entrepreneurs and enterprise executives alike love to indulge in the pleasant diversion known as explaining their business model. It was the diversion of the dot-com era, the fodder for venture capitalist pitches and foosball tournament chatter. Everyone was drawing models on nap- kins, and no one was executing. It's the fun part of business, but in reality it's the most serious of all the matters before us: creating and implementing a business model successfully is real work. In essence, the technology-driven transformation of today's busi- ness environment puts a premium on the model we adopt. Not only are