Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company’s Intellectual Property > CHAPTER 5 Building Fences to Protect Your Turf: Developing a Legal Strategy

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Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company’s Intellectual Property

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Table of Contents

Preface

Acknowledgments

CHAPTER 1 The Intellectual Capital Agrarian

CHAPTER 2 Planting the Seeds: Fostering a Culture of Innovation

CHAPTER 3 Irrigating the Field: Embracing Intrapreneurship

CHAPTER 4 Caring for the Fruits of the Harvest: Intellectual Asset Management (IAM)

CHAPTER 5 Building Fences to Protect Your Turf: Developing a Legal Strategy

Eastman Kodak: A Tale of Many Fences

Legal Management of Intellectual Property

The Allocation of Legal Budgets

Understanding Intellectual Property Laws

Patents

Trademarks and Service Marks

Copyrights

Trade Secrets

Trade Dress

Can This Business Model Be Sustained?

CHAPTER 6 Separating the Wheat from the Chaff: Readying Crops for the Market

CHAPTER 7 Bringing the Crops to the Marketplace: An Overview of Strategic Alternatives

CHAPTER 8 Harvesting the Power of Intellectual Capital Leveraging: Cooperatives, Customers, Channel Partners, Licensing, Joint Ventures, and Franchising

CHAPTER 9 The Global Intellectual Asset Frontier

CHAPTER 10 The Future of Innovation

Appendix: Directory of Licensing Resources, Exchanges, and Agents

Index

CHAPTER 5 ` Building Fences to Protect Your Turf: Developing a Legal Strategy Confiding a secret to an untrustworthy person is like carrying a bag of grain to the market with a hole in the bottom. --A FRICAN P ROVERB

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