` Building Fences to Protect Your Turf D Patent Mapping and Competitive Intelligence: Steps taken to both avoid claims of infringement by third parties and to define the scope of exclusivity and competitive advantage that a company can enjoy from its intangible assets. D Maintenance and Enforcement: Steps taken and sys- tems put in place to ensure that intellectual property assets are properly maintained, registrations kept current, and proactive steps taken to pursue infringers. It is critical to be proactive in the enforcement of your company's rights or they could be lost or weakened due to inaction or complacency. As coach Vince Lombardi was famous for saying, ``The best defense is a good offense.'' D Transactional and Revenue Generation: Steps taken by the legal department and/or outside counsel that serve as a strategic liaison to the business teams responsible for intellectual property­driven transactions and revenue-generating activities, such as those discussed in Chapter 8. The Allocation of Legal Budgets Intellectual capital agrarians must make critical strategic deci- sions about how and where legal and IAM system budgets will be allocated. Some focus on protecting the core and others on facilitating new ideas and innovation pipelines. It is critical to monitor how legal fees are broken down between new IP filings and global prosecution costs, IP infringement management costs (as either plaintiff or defendant), and IP transactional costs relat- ing to intellectual capital harvesting and monetization strategies. The pie charts in Figure 5-1 demonstrate the differences in bud- get and strategic approaches. 99 American Management Association · www.amanet.org