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Bulk discounts available. For details visit: Or contact special sales: Phone: 800-250-5308 Email: View all the AMACOM titles at: This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Seidman, Dan. The secret language of influence : master the one skill every sales pro needs / Dan Seidman. p. cm. Includes bibliographical references and index. ISBN 978-0-8144-1726-3 -- ISBN 0-8144-1726-4 1. Selling. 2. Consumer behavior. 3. Persuasion (Psychology) I. Title. HF5438.25.S43574 2012 658.85--dc23 2011051773