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PART II: Ethical Influence Techniques > CHAPTER 7: Finding Inspiration: Appeali... - Pg. 135

Chapter 7 f in din g in s Pir AT ion A p p e a l in g to Va l u e s a n d Mo d elin g in the third summer of the American civil War, Jefferson Davis, presi- dent of the confederacy, and Robert e. Lee, commanding general of the Army of northern Virginia, hatched a bold plan they hoped would force an end to the war. months earlier, the south had won the Battle