L EAD WITH P URPOSE · · Recognize employees who find ways to improve the customer experience. Consider staging an off-site to stimulate creativity at least once per year. The off-site should include brainstorming sessions as well as opportunities to develop new ideas. Invite outside guests from different walks of life. The stories they tell may help your people think of new possibilities based on what they learn from others. Suggest that employees look outside their industry for good ideas in areas related to their function--for example, finance, human resources, marketing. Encourage employees to attend conferences related to their functions so they can keep them- selves abreast of new developments in their field. ·