140 Enterprise Project Governance The formal institutionalized responsibilities of the sponsor are outlined next, along with comments for sponsors operating in less formalized settings. Here are the roles that describe the essence of sponsors' contributions to EPG: Be responsible for the business case from start to finish (from proposal to benefits reaped). Act as a godfather figure to the project manager. Provide political support, and champion the cause. Govern the project. These roles, properly carried out, are a near guarantee for success, whereas poor sponsorship tends to lay the groundwork for project failure. The Business Case from Start to Finish A vital role of the sponsor is to see that the project in question adheres to