Communicating with Customers in the Digital Age 125 As a Knock Your Socks Off Service professional, the interaction you have with your customer is a great place to test out this concept. Ask you customer what more your organization can offer them in terms of product information, applications, or service deals. As a listening post for your company, this contribution is valuable for all. And remember: the fewer human contacts people have with your organization, the more important each one becomes. The World of Social Media Social media is everywhere! It's used for businesses and keep- ing in touch with friends, and it is a great way for your customers to leave feedback on their experience with your organization. Consumers now have a quick outlet to vent their frustrations to any encounter--and it's no longer limited to just your web site's feedback portal. They have numerous avenues at their disposal: Facebook, Yelp, CityBiz, Blogs, YouTube, Twitter, MySpace, Diggit, and more.