26 T HE F UNDAMENTAL P RINCIPLES over personally instead of tossing them on a countertop or leaving it to the customer to figure out what to gather up and how to organize or carry them. If you're sending order confir- mations, price quotes, or other information to customers via e-mail or text, make sure documents or messages are easy to read, presented in a professional manner, grammatically cor- rect, and error-free. Treat your materials with respect and cus- tomers will respect--and remember positively--what you have done for them. 2. When customers give you their name, phone number, e-mail address, web site, or other information, write it down or add it to your contacts list or other device immediately. This demonstrates that you think the information is impor- tant. Make a point of getting it right--read it back to make sure there's no mistake. And remember that many customers today are nervous about who has their personal information. Be sure they see you safeguarding it. 3. Make sure the parts of your workplace customers see--