CHAPTER 1 The Business of Project Management B to make money. They may have lofty goals and vision statements, and they may want to do good while earning a profit, but the fundamental reason for their existence is to make money. Successful businesses pro- vide goods and services that people and other companies will willingly pay for. The culture of business is an exciting blend of competition, accuracy, risk, and a concerted effort to achieve more than just profit. USINESSES EXIST FOR ONE PRIMARY PURPOSE: Projects have a purpose as well: to get things done. They are temporary creative endeavors that have a definite beginning, action, and an ending. Projects are a conduit that enables busi- nesses to reach their goals, achieve their visions, and increase their market share. It's not difficult to see the connection between 3 American Management Association · www.amanet.org