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CHAPTER 2: INITIATING A PROJECT > Defining the Project Purpose - Pg. 38

38 PROJECT MANAGEMENT FOR SMALL BUSINESS + Always launch your projects with the same approach, the same form, and the same internal actions. During initiation, the project sponsor officially launches the project. The sponsor can be the business owner, the sales manager, or some other person who has the authority to own the project, assign responsibility to the project manager, and help resolve issues throughout the project. The sponsor communi- cates the need for the project initiation, introduces the project manager to the customer, and defines the project manager's au- thority over the project. Defining the Project Purpose When you're initiating projects for other businesses and people, it's important to define the project purpose. The project cus-