C H A P T E R 3 Phase 1: Define Project Scope > Planning and Organizing a Supply Chain Excellence Initiative Understanding the business reasons for a project and then properly defining its scope are critical steps to a successful launch. The Fowl- ers executive team had already provided the ``go'' decision during an on-site briefing on March 11; now the members wanted to know who, what, when, how, and, of course, how much. During the on- site visit the SCOR coach, Brian, Jovan, and David organized web- based conference calls for the week of April 18, which would be used to review Phase 1 deliverables in preparation for the targeted April 25 project kickoff. There are three primary deliverables for Phase 1: (1) the business context summary, (2) a supply chain defini- tion matrix, and (3) an approved project charter. A fourth deliverable in the first week of active project planning is to assemble a complete presentation of information to be used in the project kickoff meeting. The Business Context Summary This deliverable is not raw research. It merely collates existing infor- mation into a simple reference source for the duration of the project. Most often, the project leader can assemble this in a few hours. To 37 American Managememt Association · www.amanet.org