34 INTENTIONAL is deemed important. You can't be everywhere. So where should your red blinking light be today? This month? This year? It's not just the CEO who has the red blinking light. Have you ever been at a company where a new initiative is announced? What does everyone do? They wait to see if there is any real movement by others in the company before they commit their own time and energy to the new idea. Until then, it's just words on a page. The fact is that everyone carries around the red blinking light. All eyes go to our actions because they are the backbone of presence. We trust actions more than anything. Think about when we're first hired. When a leader walks into a People wait to see if we do what we room, it's as though a red promised in the interview. The first blinking light is flashing a few months are critical because that's message: "This is important!" when everyone gets to see what we're made of. Even before that, recruiters make decisions partly on how candidates manage the interview process. Do they excel under pres- sure? Do they practice good follow-up? Are they meticulous with