78 INDIVIDUAL 2. List five qualities to describe each of them. 3. Go back and divide the qualities into two categories: "Competence" or "Connection." Competence refers to hard skills, such as intellect or functional expertise. Connection refers to social skills, like emo- tional intelligence, empathy, or shared values. 4. What is the ratio of Competence to Connection? Do you notice a pattern? We Like Human Beings . . . and Other Lessons from Politics Much of the country looks at politics as a warning for what not to do, but as a former political campaign insider, it taught me how people form connections with others in the toughest of circumstances. Think about it. Many voters are mistrustful of the candidates seeking elected office. There is negative information swirling continuously; personal attacks are commonplace. Voters rarely meet the candidate personally, thereby negating the most reliable means of establishing trust. The only chance political candidates have is if voters feel a con-