88 INDIVIDUAL 3. 4. 5. 6. tandem," where they are out of the loop precisely when they need to be in it the most. Connection enhances presence when you reveal your compe- tency alongside your vulnerability. It shows that you are human, just like the rest of us. Perfectionism alienates others and creates a barrier to openness. By showing that you are open to feedback and can learn from mistakes, you actually demonstrate self-assurance and strength. We seek out stories in others that show their humanity. Notice how political campaigns position their candidates. Whether it's overcoming a tough upbringing, surviving a war, or fighting cancer, a candidate's ability to face adversity makes him more likable and real to voters. Make an effort to incorporate storytelling in your communica- tions at work. Stories create shared meaning, are memorable, and define our characters. They're also enjoyable to tell. Ideas I Want to Try from Chapter 5: