106 INDIVIDUAL friend. Also ask yourself which of your relationships you would like to improve, and then make a move to extend trust in that broken dy- namic. If not now, when? Key Takeaways from Chapter 6 1. Trust is foundational to presence because you need others to feel secure about your credibility and motives so they invest in you as a person. The more trust, the larger the investment. 2. Trust can be measured and scored using the trust equation: Trust = (Credibility + Reliability + Intimacy) / Self-Orientation. This equation is a compelling tool to understand what's involved in creating and sustaining trust. 3. When relationships break down or never take hold, self- orientation is often to blame. Furthermore, self-orientation and intimacy play off each other to create a negative or positive spiral, depending on the weakness or strength of both. 4. If you want to be more trustworthy, then extend more trust to