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Now That You're Inspired, It's Time to I... > Now That You're Inspired, It's Time ... - Pg. 156

156 INSPIRATIONAL S = Status C = Certainty A = Autonomy R = Relatedness F = Fairness Figure 9-1. SCARF model. S OURCE : From David Rock, Your Brain at Work (New York: Harper Business, 2009) p. 196. Let's break down the elements of SCARF and discuss them further: Status People feel rewarded when their status is protected or increased. Heightened status is the feeling of being more than some- thing else, which could mean being smarter, wealthier, more suc- cessful, or higher up the hierarchical chain. Our status increases