viii CONTENTS PART 3 INSPIRATIONAL Communicating to Build and Motivate Followership 139 9 10 CHAPTER 11 CHAPTER 12 CHAPTER CHAPTER CHAPTER Inspiring Change from the Brain Down From Vision to Visionary Declarations Create Possibilities Strategic Shock Value and Other Ways to Create Shining Moments 141 161 178 187 200 209 13 Bringing It All Together: Presence in a Pinch CHAPTER 14 Afterword Acknowledgments Appendix: Quick Hit I-Presence Tips 1. Presence Considerations for CEOs and Senior Leaders 2. Presence Considerations for Entrepreneurs 3. Presence Considerations for Women 4. Presence Considerations for Job Seekers 5. Presence Considerations for Career Changers 213 215 215 217 219 220 222