C H A P T E R 12 Strategic Shock Value and Other Ways to Create Shining Moments One of the harder aspects of leadership for many people is that being in the role means being in the spotlight. Constant pressure to be "on" at work can wear down even a natural extrovert. Sometimes it's tempting to run and hide. My own knee-jerk reaction when things get tough is to hunker down, eliminate distractions, and focus on carrying out solutions. I'll go there in a heartbeat because