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PART II. PERFORMANCE APPRAISAL GOALS FOR... > Sales, Marketing, and Digital Media - Pg. 186

Sales, Marketing, and Digital Media Account Executive 6 Effectively manage the entire sales cycle from prospecting to creative deal solution to client onboarding 6 Properly qualify business opportunities up front before investing in new relationships 6 Develop sales proposals, estimates, specifications, and presentations that focus on long-term contract renewal and revenue expan- sion opportunities 6 Set the appropriate number of sales activities to meet performance tar- gets 6 Aggressively generate revenue from new sales and renewals through cold calling and online sales presentations 6 Close sufficient business to meet monthly, quarterly, and annual