172 P E R S UAS I V E B U S I N E S S P ROPO S A LS ter 9. Ask yourself, "Would someone outside the business understand this answer?" If not, simplify it. Typical Writing Problems with RFP Answers and How to Fix Them The first problem that plagues many RFP answers is lack of clarity. On the left in the following text is an answer that appeared in an RFP re- sponse. On the right is a revision that is clearer. AllCall Telecommunications is committed to managing fraud risks by proactively identifying potential exposures, facilitating and participating in the resolution of exposures and increasing the awareness of fraud- related issues across not only the AllCall Telecommunications Network, but the wireless communications industry as a whole. Fraud associated with the misuse of telecommunications and Internet systems is a serious, potentially costly, problem. Your risk of fraud will be reduced dramatically if you select AllCall Telecommunications, according to research firm Sylver and Brown. Why? Because we manage fraud aggressively by testing our networks, identifying potential weaknesses, and proactively resolving them. The version on the left is not clear because it is one, long, convoluted