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Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

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Contents

Table of Contents

SECTION ONE: Seven Deadly Sins

SECTION TWO: A Primer on Persuasion

SECTION THREE: The Art of the Part: Where to Put Your Effort

SECTION FOUR: How to Manage the Process Without Losing Your Sanity

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For Susan... who accepted the most important proposal of my life