Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

Share this Page URL
Help

Index > A - Pg. 276

Index access time to existing information, 251 acquainted audiences, 86­88 acronyms, 85­86 analytical personality type, 78, 80 appeal to authority, 36 A / P / S format, 169­170 audience, analyzing, 77­78 avoiding proposal-writing, 16­19 bad news, dealing with, 270­275 behavioral economics, 30 bills of materials, 4 clarity, 93­94 clichés, 111­113, 132 client-based persuasion, 75­92 adjusting for level of expertise in, 83­89 adjusting for personality type in, 78­83 analyzing audience for, 77­78 Cicero principle of, 75­77 and values/roles of decision makers, 90­92 client-centered messages, 39­56 best fit solutions in, 54