22 Presenting Your Proposal EOPLE OFTEN ASK ME, "WHAT'S THE BEST WAY to deliver my proposal?" The answer I always give: "In person." I know what they're really looking for are tips on bindings and cov- ers, stuff like that, but those factors are much less important than get- ting in front of the decision maker to present your recommendations in person. Nothing replaces human contact for maintaining rapport, en- hancing credibility, and handling questions and objections. P