184 TRUST Communicate forthrightly. Take responsibility for the problem. Take responsibility for the solution. Demonstrate clear direction with specific actions. Commit yourself and your team to doing a better job in the future. Share what you have learned. Report back on progress. Twelve Hours or Else The Internet and social networking media--Twitter, Facebook, BlackBerry Messenger, blogs, text messages, and the rapidly expanding range of other social media--have changed the way reputations are built and destroyed. With enormous reach and power to shape the views of many, social media