acknowledgments This book is the product of many talented and wonderful people who gave generously of their time and shared their thoughts because they believe in the power of reputation. To all of them, my deepest thanks. First to Greg Swienton, who graciously wrote the Foreword. And to Ted Athanassiades, Joe Becker, Celia Berk, David Bruce, Chet Burchett, Harold Burson, Vicky Casal, Louis Ciolino, Manny and Lily Dominguez, Richard Edelman, Jettie Edwards, Pat Ford, David Fox, Leslie Gaines-Ross, Michele Galen, Kevin Goldman, Per Heggenes, Alberto Ibarguen, Steve Joenk, Bill Kearns, Margery Kraus, Christophe Lamps, John Maltese, Rose Mann, Dan Neuharth, Claude Ritman, Harvey Rosenthal, Gary Schpero, Bill Segal, Marilyn Thalmayr, and Bob Williamson . . . all of whom allowed me to capture their words or thoughts. To Linda Hersh, who will always be in our memories. And to two of my mentors, Bill McCaffrey and Phil Callanan. To Ellen Kadin, whose guidance on the book concept was critical. To Mark Murray, an outstanding editor, who provided me with