2 T H E P O W E R O F R E P U TAT I O N Yes, Louis does have an interesting way of phrasing things. But I knew exactly what he meant. Over the years, he's never changed his priorities: to remain customer focused and caring. Needless to say, Louis takes pride in what he does. He is a professional and is one of those remarkable guys who knows his customers by first name. He never needs much more than that in order to recommend the best course of action. This time was no different. Louis knows what it takes to build a solid reputation for service. He knows it means working hard, being personally committed, and building relationships. Most of all, he knows that he has to be trusted, not just for one day or one service visit, but for the long run. This is the reality behind his reputation. He has earned it through offering true service in a friendly way that everyone appreciates. That's why so many of us keep asking for him, why we tell our friends and acquaintances about him, and why his career is successful. Reputation Is Powerful