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APPenDix A hired; this should be your response when an interviewer says, "Tell me about yourself" Soft Sell: a subtle approach in which you ask someone for advice (much more effective than a Hard Sell, when you start by asking for a job) Strategic Success Story: a powerful sales strategy when you use a spe- cific example to prove that you have a relevant trait or skill Success: a term you have to define for yourself . . . . target Market: a list of your ideal employers (usually consists of 10 to 20 organizations) tV Channel: a Marketing Asset you can set up at www.youtube.com to increase your chances of getting hired Warm Networking: the process of connecting with your Level 1 Con- tacts, while also using your Level 1 Contacts and your affiliations to connect with your Level 2 Contacts