APPenDix A Elegant Elevator Pitch: an introduction for yourself in a networking situation that is clear, compelling, and concise (five to 10 seconds max) Email/Voicemail Marketing Machine: a Marketing Asset that impresses potential employers during communications Game-Changer: a successful senior executive in your ideal industry with the power to hire you or the ability to influence other people with the power to hire you Google Alert: an automatic notification you receive when a specific word or phrase is published online Hard Sell: a direct approach in which you ask if an organization is hir- ing (much less effective than a Soft Sell, when you just ask for advice) Hidden Job Market: jobs filled behind-the-scenes through personal contacts (most jobs are filled through this channel) Hitchhiker: someone who asks other people to do part of his job search for him