APPenDix A that discusses why you want a specific job and why you should be hired (similar to the Smart Start); can also be used to overcome any objections from a hiring person Lemonade Stand Principle: a principle that states that older people like to help younger people who are ambitious and enthusiastic Level 1 Contacts: people you already know, such as your friends, family, or professional contacts Level 2 Contacts: people you do not know (yet), but who have some- thing in common with you (also known as "hidden" contacts) Level 3 Contacts: people you do not know (yet) who do not share any common connections or affiliations with you LinkedIn Group: a group of LinkedIn members with a common inter- est or background Marketing Asset: a self-marketing tool that increases your chances of getting hired Networking: a very misunderstood term that is nothing more than a lifelong process of building friendships Pumped-Up LinkedIn Profile: an online Marketing Asset that is bet- ter than a résumé on steroids (according to LinkedIn expert Lewis Howes) Recommendation Report: a Marketing Asset featuring one- to two- sentence endorsements from your references Results-Oriented Résumé: a Marketing Asset that focuses on how you have made other people or organizations better Risk Remover: a relevant work sample and/or action plan that you bring to an interview to eliminate concerns an employer has about hir- ing you Rock-Solid References: strategic endorsements that increase your chances of getting hired Smart Start: a 30- to 60-second statement at the start of an interview that discusses why you want a specific job and why you should be 235