Tenacious Creativity 171 knowledge it and find another one. When the obvious moves are ex- hausted, keep looking for new ones. Do not dismiss any idea, no matter how far-fetched, without thoroughly considering it. Think the un- thinkable, and encourage others to do so as well. The unshakable belief that there is always another move will give you the energy to search for solutions, and creativity will give you the ability to find them. Expedition Log 1. How would you characterize your core beliefs about problems and obstacles? Do they always come as unpleasant surprises, or do you expect them to occur? 2. What are your typical reactions when things go wrong? What is your tolerance level for potentially frustrating events? 3. Do you have a systematic process for identifying problems and finding solutions? Do you involve all members of the team--in- cluding your "troublemakers"--in a search for creative solutions? 4. What are the breakthroughs that would need to occur for you and your organization to reach The Edge? Have you demonstrated tenacious creativity in making them happen? What other moves would enable your expedition to reach its full potential?