72 Ten Strategies for Leading at The Edge extremely high. 15 The deadline was looming, and the design team had yet to submit a promising concept sketch.The current president could have turned up the heat, but he took another path. He chose to close up shop and take everyone--designers to secretaries--to the movies! The decision not only enhanced the team's health--it had a direct business payoff as well and was worth the cost of movie tickets and a long lunch break. Shortly afterward, ideas began to flow and the project got back on track. As the president put it,"The cost . . . for our truancy was fifty movie tickets, fifty bags of popcorn, and about fifty extra minutes of lunchtime. The payoff was a flood of ideas for an interna- tional product representing hundreds of millions of dollars in develop- ment investment." Find Outlets for Your Own Feelings Shackleton was amazing in his ability to maintain the morale and psy-