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Chapter 12: Eight Greatest Ideas for Lea... > Idea 100: Communicate to innovate

Idea 100: Communicate to innovate

Good communication supplies a vital dimension in the climate that fosters innovation. You as an individual manager have your share in the responsibility for ensuring that it happens. That means that you should:

  • Seize opportunities to talk to your people about the importance of new ideas for improving the product range and reducing costs. Give examples and tell stories of changes that have been successfully implemented.
  • Explain why suggested ideas have been accepted or rejected for further investigation and development. What are the selection criteria for ideas? Give your team regular progress updates on the passage through the organization of ideas that originated within its discussions.
  • Give recognition and reward appropriately – the most powerful communication of all – the ideas that really do make a difference for the better to your business.

  

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