Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 12: Eight Greatest Ideas for Lea... > Idea 93: Successful innovation

Idea 93: Successful innovation

Changing things is central to leadership. Changing them before anyone else is creative leadership.

Ordway Tead, US author and educator

Innovation should not be a reactive process but part of a long-term strategy that gives direction. It needs to be fed by the dynamo of a corporate sense of purpose.

Such a strategy will balance the present needs of producing and marketing existing goods and services – the commercial priority –with the middle- and long-term requirement of research and development.

A balanced and coherent strategy will enable your organization to build on its past successes and create its desired future. It is the only sure pathway to profitable growth.

There are always reasons for not becoming an innovative organization, not least the fact that it costs money to go down that path. But can you afford the cost of the alternative?


  

You are currently reading a PREVIEW of this book.

                                                                                                                    

Get instant access to over $1 million worth of books and videos.

  

Start a Free Trial


  
  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint