THE SOCIAL BAROMETER

Over the years, I have established the criterion to measure my work as it specifically relates to the companies and the business units each customized initiative was designed to benefit. Along the way, I have also maintained a spectator perspective, as I've documented the evolution of the interactive media landscape. Much of this is so new and exciting that businesses are diving in out of perceived urgency without investing resources in acquiring or embracing existing techniques for evaluating participatory programs.

However, there are best practices tied to soft and explicit metrics that we can implement to justify and judge our work. Depending on the level of sophistication and also primary focus and purpose of your business, the combination of these calculations will vary in importance.