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Cover
Contents
Introduction: Welcome to the Revolution
Chapter 1: The Social Media Manifesto
THE SOCIALIZATION OF MEDIA IS YEARS IN THE MAKING
THE FUTURE OF BUSINESS IS ALREADY HERE
WE ARE THE CHAMPIONS, WE ARE NOT MESSENGERS
CONVERSATIONS HAPPEN WITH OR WITHOUT YOU
SOCIAL MEDIA IS ONE COMPONENT OF A BROADER COMMUNICATIONS AND MARKETING STRATEGY
BUILDING A BRIDGE BETWEEN YOU AND YOUR CUSTOMERS
BEING HUMAN VERSUS HUMANIZING YOUR STORY
SOCIAL SCIENCE IS NO LONGER AN ELECTIVE
Chapter 2: Making the Case for Social Media
PEOPLE INFLUENCE BUYING DECISIONS, ONLINE AND OFFLINE
